11:33 AM

Birth of a SalesMan


We have all had a brush with salesmen. You find them selling lottery tickets, mobile phone subscriptions, credit cards, bank loans, even safety pins and rubber bands; they promise you everything under the sun.
While travelling by the evening train to my hometown on Saturdays,I happened to come across a very astute salesman selling CDs which he claimed contained every single legal form you would ever need in your life - right from passport application forms to legal documents for your dying will. Presumably he had downloaded the online forms from government sites and burnt them onto CDs and then packaged them neatly in sealed covers with his photograph on it and a blurb saying that he held the patent for the contents within.
He started his promotional address with a challenging question - how many on the train had travelled to the state capital just to get hands on a legal form they needed for some urgent procedure or an application form for a government job?
With his CD, he claimed all that would stop. Every single form under the sun was now available on his CD- his patented product, he repeated. If the customer did not have a personal computer they could visit the nearest DTP center (found at every nook and corner of my home state mostly in the business of printing wedding cards and promotional brochures) where they could get a printed hard copy of the soft version.
Clever move I would say. Lots of people do a lot of unnecessary travel in their lifetime just to procure a necessary legal form - since the government is not yet so tech savvy and printed forms are the norm. If forms are available online, you wouldn't know the site to download it from and even then they were subject to frequent change and get outdated at a whim.
I saw things in a different light.
Procuring the government forms are only 10% of the pain. Forms are subject to frequent changes, almost once every year, as I mentioned earlier.
But the main headache is filling up these forms. The entries on goverment forms have very ambiguous and dubious titles which only the scribes sitting outside the goverment forms can discern and fill. If you attempted filling government forms by yourself, you would have to fill a couple of them until you came up with one which you presumed had all the correct entries. Even then, there was always the risk, that when you got back to the office to submit the form, the clerk in charge would dismiss your application with a shake of his head pointing to some entry which was wrongly filled in your carefully filled up application, and ask you to re-enter the details on a fresh form making you lose your time, money on a new form and more importantly losng your position on the never-ending que where you were. Filling up income tax return forms, filing for a fresh passport or a PAN card are big headaches that most would gladly pay an agent to fill up, paying a king's ransom in the process.
The salesman was playing up on those fears and he did get quite a lot of customers- many of them quite well educated, mostly middle aged gentlemen and old couples. when the salesman added that some young budding entrepreneur could also set up a small business just printing those forms from the CD and selling them to needy people who would otherwise would have to travel to the concerned government office to procure it. Some country bumpkins thought this was a good idea to make a quick buck(you see employment is still a big problem in my native state), and a few more CDs were sold.
I saw this partiucular enterprising salesman every single Saturday evening when I travelled home, for a couple of months, until one fine day, he simply vanished - perhaps sensing his game was up, afraid to face the ire of the more frequent travellers on the train who might have seen through his scheme guaranteed not to fail! These entrepreneurial salesmen!

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